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In August of this year NZ Post began a five year stamp and coin programme to commemorate WW1. To kick this off they organised a tribute march and ceremony to remember the 234 Post and telegraph staff who lost their lives in that war. The idea was to get as many Post staff to attend the march as possible and to remind them in a way that was memorable, fun and respectful.
One of the commemorative coins featured a paperboy making an announcement of war and they thought it might be a great idea to recreate that character to help remind staff and make a link to the new collection. We didn't have nay boys of quite the right age but we did have Kenny and so on a cold and windy August day he hit the steps of Post House to make sure everyone in the building was aware of the march.
By using an experienced performer and proper collaboration with the client we were able to create a memorable moment that didn't trivialise what was going to happen but achieved the right amount of cut through. And Kenny didn't freeze to death!